
CPM
PHOTOGRAPHY
My journey into commercial food and beverage photography was accidental. In the beginning it was just a way to catalogue the things that we developed. There was no formal photography school nor an apprenticeship with a skilled photographer. Although I have worked with some great photographers like Peter Pioppo and Nick Samardge and incredible stylists like Dolores Custer, but as the client. Some of what I do now came through them by osmosis. The rest came by relating my culinary experience with the visual composition of ingredients and how texture, form and color work together on the plate. The missing piece was understanding lighting and that is something I am always working on perfecting.
Every shoot is a new experience, but what was a sideline has turned into a part of our business as our manufacturing, restaurant, hotel and retail food clients retain us to photograph their own products for media, communication and packaging.
Sometimes you can have the best of both worlds.
